Amazon has just released new data regarding its Kindle sales for the holiday season. According to the e-commerce giant, Amazon customers purchased millions of Kindle Fires and millions of Kindle e-readers. And 2011 was the best holiday ever for the Kindle family, as customers purchased over 1 million Kindle devices each week.
Amazon CEO and founder Jeff Bezos said in a statement: “We are grateful to our customers worldwide for making this the best holiday ever for Kindle.” Bezos also highlighted the fact that the #1 and #4 best-selling Kindle books released in 2011 were both published independently by their authors using Kindle Direct Publishing.
The Kindle family, including the Kindle Fire, Kindle Touch and Kindle, held the top three spots on Amazon’s best seller list, respectively. The Kindle Fire, Amazon’s new tablet device, was the most gifted and wished for product on Amazon this season, and was the top selling product un the UK, France, Spain and Italy. The Kindle Fire was also the best selling product on Amazon’s mobile site.
Gifting of Kindle books was up 175 percent between this Black Friday and Christmas Day compared to the same period in 2010 and Christmas Day was the biggest day ever for Kindle book downloads.
For third-party sellers on Amazon, this year proved to be a merry Christmas as well. 2011 was also a record-breaking holiday season for businesses that sell on Amazon. Third-party sellers experienced record holiday growth, with the number of sellers who exceeded $5,000 in sales during the holiday season increased 44 percent year-over-year. For the year, businesses on Amazon sold hundreds of millions of units worth billions of dollars worldwide.
Amazon says this was a record-breaking year for the Kindle family in terms of sales, especially with respect to its newest device, the Kindle Fire. As we wrote previously, the Kindle is actually outpacing the iPad’s post-launch
Source : TechCrunch